Fashion

New Normal, Desainer Dunia Tawarkan Fashion Show Couture dalam Cara yang Unik

By THE SHONET Luxury  |   25 days ago
New Normal, Desainer Dunia Tawarkan Fashion Show Couture dalam Cara yang Unik
Balmain

Seperti industri lainnya yang makin kreatif di tengah pandemi, rumah mode dunia pun semakin inovatif sebagai bentuk reaksi terhadap dampak Covid-19 bagi industri fashion. Fashion Week tetap dihadirkan, khususnya busana couture, namun tidak terlalu ekstravagan seperti sebelumnya. Ada yang memilih launching dengan format video, menyewa kapal pesiar agar tetap terjadi social distancing, bahkan livestream menggunakan TikTok. Seperti apa?

Balmain

Balmain menyewa kapal pesiar untuk para model berpose di atasnya sambil menyusuri sungai Seine di Paris yang ikonik. Fashion show diabadikan lewat live streaming TikTok. Para penonton pun dapat menyaksikan langsung dari atas jembatan untuk baju-baju couture yang ditawarkan Olivier Rousteing.  

Jacquemus  

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"As an idea for this collection, L’Amour began as something different. I imagined people gathered together celebrating love. Alexander Ekman’s choreography of wheat tossed passionately through the air. Emir Kursturica’s film, Time of the Gypsies with its enchanting realism. These scenes of ceremony large and small. But what’s so beautiful about L’Amour is how it can endure—sometimes even grow stronger—in the absence of people being together. Not long after my team was separated from each other, we were all in our homes feeling the desire to work, and a new vision of the collection emerged. We became a human chain, every step of the creative process executed with love. In fact, every decision I make concerning JACQUEMUS is motivated first by love and common sense. It’s why we shifted to a more sustainable rhythm last year, with two shows combining menswear and womenswear, held in January and June. This decision ended up saving us this season, since we had received all our fabric orders ahead of the confinement. Deciding to go ahead with our usual collection schedule and with a show is at the heart of our visual identity, our commercial strategy. With this smaller collection, presented mainly to our family and friends, we bring our interior worlds out into the open, interpreting the humble fabrics and objects we live with that have their own poems to tell. Within the home, L’Amour reveals itself in small wonders. Separate but collectively, we realized that the home is a place of endless inspiration. These impressions are what I wanted to recreate in this setting today, where we have been fully sensitive to the circumstances. My team has put in an enormous effort these last few months, and I am so grateful that we arrived here, that we are gathered together in the end. For me, it is important for people to see that a true celebration of L’Amour is universal." Simon

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Jacquemus memilih alam terbuka untuk melakukan fashion show yang hanya dihadiri orang-orang terdekat. Social distancing tetap dilakukan dengan runway panjang membelah ladang gandum.

Dior

Cara unik ditawarkan Dior dengan membuat video bergaya negeri dongeng. Tiap klien dikirimkan miniatur busana Dior terbaru yang diperkecil sampai 40 persen dalam sebuah kotak seperti lemari pakaian boneka. Mereka bisa langsung membelinya, tentu saja dalam ukuran normal.

Schiaparelli

Daniel Roseberry dari Schiaparelli memperlihatkan proses ketika dia melakukan skesta untuk koleksi imajinernya di Washington Square Park. Menggambar gaun-gaun dengan aksen power shoulder dan balloon sleeves. Seluruh gambar sketsa tersebut baru akan dibuat di akhir tahun ini.

Chanel

Chanel menyajikan koleksi couture lewat video dengan memperlihatkan proses kreatif Virginie Viard dengan tim couturenya. Koleksinya sendiri dihadirkan dengan para model yang menari di latar putih.

fashion
couture fashion week
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THE SHONET Luxury

Welcome to The Shonet Luxury! Kenali lebih dalam seputar luxury lifestyle dari mulai runway, trend, hingga travel update. Dikurasi oleh Rayoga Akbar Firdaus, dan Silvy Dwiyanti.

 

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